Final Call Digital Edition FCN3634 : Page 2

2 T HE F INAL C ALL M AY 30, 2017 Big ideas fuel a father’s Big Baller Brand and brash business sense by Bryan Crawford Contributing Writer @MrCraw4D LaVar Ball, with his brashness and seemingly un fi ltered remarks, has got-ten people’s attention inside and out-side the sports world. With his son Lonzo spending one year at UCLA and now preparing for the upcoming NBA Draft, the elder Ball has gotten attention usually re-served for a player like his talented son. It’s hard to recall a parent who’s taken over the spotlight from their soon-to-be professional athlete prog-eny in this manner, but that’s part of what makes LaVar Ball such an inter-esting anomaly. Another reality is the elder Ball is defying the sports industrial complex by focusing on the business aspects of his son’s life—that included the deci-sion for Lonzo to play at UCLA and the declaration that his son needed to play for the Los Angeles Lakers. The basketball gods may have blessed the outspoken father whose son appears likely to be the second player chosen in the June 22 Nation-al Basketball Association draft and headed to the Los Angeles Lakers. The once-storied franchise has been an also-ran in recent years, missing the success and championships brought by former Hall of Fame players like Kobe Bryant, Shaquille O’Neal, Earvin “Magic” Johnson, Kareem Abdul Jab-bar and Jerry West. A rebirth of pro basketball in the city of bright lights would boost NBA ratings in a major market and if Lonzo resurrects the franchise there is a ton of money to be made through TV deals, endorsements, products and other av-enues. LaVar Ball knows all of that and keeping his son close to home, as the family domicile is in Chino Hills, Ca-lif., may also help Lonzo handle major fortune and fame. The dad, who has two other highly talented sons, called for a billion dollar sneaker deal to lock up his trio of Big Ballers. He de fi ed the “norm” of align-ing athletes with a major sneaker and apparel brand. The family has its “Big Baller Brand” line which includes t-shirts, caps, hoodies and a signature shoe for Lonzo. In meetings with companies such as Nike, Under Armour and Adidas, LaVar Ball expressed a desire to en-ter into a $1 billion co-branding deal instead of the typical athlete endorse-ment deal, even taking his son’s ZO2 signature shoe that he’d created and had manufactured himself, with him to these sit downs—an unprecedented move. All three companies refused to work with him. George Raveling, a Black man who is Nike’s Global Basketball Sports Marketing director, called LaVar Ball Continued on page 32 A Message Dedicated to the Resurrection of the Black Man and Woman of America and the World. Founded by MINISTER LOUIS FARRAKHAN, National Representative of the Honorable Elijah Mu hamm ad and the Nation of Islam Richard B. Muhammad.............................Editor-In-Chief Fontaine Muhammad.............................General Manager Jesse Muhammad.....................................................................Social Media Haroon Rajaee...........................................................Contributing Photographer Nisa Islam Muhammad.......................................................................Staff Writer Brian E. Muhammad.........................................................................Staff Writer J.A. Salaam.......................................................................................Staff Writer Starla Muhammad....................................................................Managing Editor Nubian L. Muhammad.............................................................Publishing Editor Duane Muhammad..................................................FCI Broadcasting Manager Askia Muhammad..........................................................................Senior Editor Charlene Muhammad..............................................National Correspondent James G. Muhammad...........................................................Contributing Editor Jennifer L. Muhammad......................................Editorial Assistant/Transcriptionist Marcella A. X.......................................................................Executive Secretary Timothy 6X..........................................................................Production Assistant Michelle Muhammad..........................................................Distribution Manager Volume 36, No. 34 ©2017 FCN Publishing. All rights reserved. No part of this publication may be re pro duced or utilized in any form or by any means, electronic or mechanical, including pho to copy ing, recording or by any information and retrieval system without permission in writing from The Final Call. Un so lic it ed manuscripts will not be returned, unless accompanied with return postage. Send inquiries to: FCN Pub lish ing, 734 W. 79th Street, Chicago, IL 60620. PHONE: (773) 602-1230. FAX: (773) 602-1013. EMAIL: fcnprod@aol.com. WEBSITE: www. fi nalcall.com. Opinions expressed by columnists are un cen sored and are not nec es sar i ly the views of Minister Louis Farrakhan, the Nation of Islam or The Final Call. The Final Call newspaper (ISSN 1090-7327) is published weekly, with the ex cep tions of the fourth week in Feb ru ary and the fi rst week in October, by Final Call Inc., 734 West 79th Street, Chicago, IL 60620-2424. Annual subscription price is $120.00 (for U.S.A.). Pe ri od i cals postage paid in Chicago, IL. POSTMASTER: Send address changes to: The Final Call, 734 West 79th Street, Chicago, IL 60620-2424.

Previous Page  Next Page


Publication List
Using a screen reader? Click Here